Signs

The video continued the stroke symptoms awareness campaign developed by Mozga Studio for ORBI Fund. The “Children Protecting Adults” video moved and inspired FC Spartak Moscow administration and the footballers so much that they initiated a new joint project with the Fund.

We needed to find a creative solution to maintain continuity with the previous case and to match the tone of the club’s regular communications.

A careful study of the match broadcasts revealed that the players communicate a lot via visual signs – because of noise and distance between them. This is how the concept for “Signs” was born: millions of people watch the signs of football players, but not everyone knows the symptoms of a stroke.

For this video we shot players’ standups and one full match. The commercial starred Luis Adriano, Fernando, Roman Zobnin, Andrey Yeshchenko, Dmitry Kombarov, Alexander Selikhov and Alexander Samedov.