In three minutes reach!
Delimobil is #1 car sharing company in Russia. The biggest fleet of cars makes the service accessible for clients. We reflected and emphasized this benefit using popular visual effects that are relatable for the target audience.
The campaign was developed for collaboration between Delimobil and VW Group Rus. The 3000 new VW Polo was added to Delimobil car park.
Three minutes is the average amount of time anyone needs to walk to their closest Delimobil car. This amazing result was achieved after a deal with VW Group Rus.
To shoot this story in key sites in Moscow city center we had to attract one of the best location team. We used the Russian Arm System for driving shots and this meant getting a lot of permissions.
All VFX shots were pre-shot and had effects tests. This allowed us to achieve very interesting visual hooks which made the campaign highly effective
Client's team: Elena Afanasyeva, Olga Morozova, Anton Barabanov
Creative & production: Mozga Studio
Creative director: Oleg Ageychev
Strategy: Roman Efimov
Director: Oleg Ageychev
Cinematographer: Pavel Belyavsky
VFX: Maxim Nabokov
Music: Alexander Muratovsky
VO: Kirill Turansky