“Disappearing Stories” is a miniseries based on real-life tales of senior citizens, created in the format of Instagram stories. Each episode disappears after 24 hours – just like the lives of residents at nursing homes melt away without our attention.
Millions of senior citizens in nursing homes live in oblivion. They need our attention to sustain their will to live. But young people are not interested; they perceive elderly people in nursing homes as irrelevant, devoid of any interest, insignificant.
So we decided to tell the stories of elderly people in a way that’s relevant to a young audience – by using Instagram as a medium.
We posted 9 episodes as separate Instagram stories. The videos carry a powerful message and invite viewers to share the stories as a way of keeping them “alive”, and encourages young people to volunteer in nursing homes. Unless shared, our stories disappear forever, just like elderly people do.
One of the key challenges we faced was filming the series in the Instagram stories native format. We prepared thoroughly, carried out research with real-life heroes – and then filmed all of this in a vertical format.
Film Festivals & Awards
Creative & production: Mozga Studio
Creative directors: Oleg Ageychev, Andrew Ushakov
Art director: Alexander Chumachenko
Copywriter: Darya Ushakova
Directors: Oleg Ageychev, Alexander Gornovsky
Cinematographers: Dmitry Bagin, Sergey Baskoev
Executive producers: Alfiia Shakirzyanova, Tatyana Ernezax